FIVE STATES CLAIM R.J. REYNOLDS VIOLATED 1998 TOBACCO AGREEMENT

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NEW YORK (AdAge.com) -- Five states filed a lawsuit against R.J. Reynolds Tobacco Co. claiming the No. 2 tobacco marketer in the U.S. violated terms of a 1998 settlement agreement.

Arizona, California, Ohio, New York and Washington cite specific violations at Winston-sponsored racing events, where outdoor ad displays stayed up beyond the 100 days allowed.

The $206 billion Master Settlement Agreement between tobacco companies and 46 states restricts outdoor advertising and cigarette-branded merchandise and sponsorships, limiting outdoor ads at sponsored events to 90 days before and 10 days after the event.

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