×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FIVE STATES CLAIM R.J. REYNOLDS VIOLATED 1998 TOBACCO AGREEMENT

Published on .

NEW YORK (AdAge.com) -- Five states filed a lawsuit against R.J. Reynolds Tobacco Co. claiming the No. 2 tobacco marketer in the U.S. violated terms of a 1998 settlement agreement.

Arizona, California, Ohio, New York and Washington cite specific violations at Winston-sponsored racing events, where outdoor ad displays stayed up beyond the 100 days allowed.

The $206 billion Master Settlement Agreement between tobacco companies and 46 states restricts outdoor advertising and cigarette-branded merchandise and sponsorships, limiting outdoor ads at sponsored events to 90 days before and 10 days after the event.

In this article:
Most Popular