STATES RECONSIDER AD TAX

Florida, Tennesse Lawmakers to Vote on Measures

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WASHINGTON (AdAge.com) -- The possibility of new advertising-related taxes is being considered again by lawmakers in Florida and Tennessee.

Though both states have considered and rejected the taxes recently, new votes are now expected.

In Tennessee, a vote is slated for March 7 in the state Senate on plans to impose sales taxes on professional services.

In Florida, where

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the House and Senate have been feuding over a tax plan, a Senate budget panel last week voted to imposea sales tax on some new areas. While media advertising itself is not among the areas, the tax would cover radio and TV broadcasting rights and music license fees, public relations services and promotion advertising, according to an analysis by the American Advertising Federation.

Both AAF and the Association of National Advertisers were warning members this week about the proposals.

The Florida House of Representatives has already rejected the tax plan.

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