Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

States sue telcos

Published on .

Attorneys general in eight states on July 20 filed lawsuits accusing major long-distance companies of misleading consumers in ads. Illinois and several other states sued Sprint Corp., citing ads created by McCann-Erickson Worldwide, New York, and featuring actress Sela Ward. "We felt Sprint ads were most egregious,'' said a spokeswoman for Illinois Attorney General Jim Ryan, adding consumers didn't realize from the ads that "nickel nights" required a monthly charge. Connecticut also sued Sprint; California, Connecticut, Maine, Minnesota, Missouri and New Jersey sued Worldcom; and Connecticut, Idaho and Maine sued AT&T Corp.

Copyright July 2000, Crain Communications Inc.

Most Popular
In this article: