NEW YORK (AdAge.com) -- Auto companies were warned last week in a letter from 40 state attorneys general, led by Florida, that the states would challenge as deceptive any future ad claims that suggested sport utility vehicles handle like cars or that encouraged overloading.
An official in the Florida attorney
general's office said the states were seeking compliance with "new rules" for SUV ads that Ford Motor Co. accepted last year.
The attorney general's office is also spearheading a nationwide search of a consultant to handle the review for a $30 million national SUV safety campaign.
A consultant should be on board by the middle of May. The office said it plans to have an agency under contract by the middle to end of summer. A campaign is planned for fall.