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Steel ads win research award

Published on .

The Steel Alliance took top honors this year in the Advertising Research Foundation's David Ogilvy Research Awards for its "The new steel. Feel the strength" campaign created by GSD&M, Austin, Texas, and Wirthlin Worldwide, Orem, Utah. The runners-up were Chevrolet and Colgate-Palmolive Co.

Copyright March 1999, Crain Communications Inc.

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