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Levi Strauss & Co.'s Slates "sophisticated casual" clothing line shifts out of TV and into print with a fall ad campaign photographed by Richard Avedon that highlights the work of individuals who moved out of predictable fields to chart new courses in life. One execution, above, features Frank Carfaro, once a financial analyst, now a creator of metal furniture. At agency Foote, Cone & Belding, San Francisco, the team doing art direction/copywriting was Jeff
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