The new Viewpoint
, a provider of rich-media software for online shopping, is being launched with a $10 million integrated campaign from Stein Rogan & Partners, New York, along with a redesigned Web site and new company image. Print and online advertising break this week, focusing on Viewpoint Experience Technology, with outdoor, direct and promotions to roll out in coming weeks. Viewpoint Experience Technology combines 3-D images with visual accuracy, interactivity and user-controlled movement. Clients including Sony Corp.'s AIBO Entertainment Robot, Nike, Sharper Image and Eddie Bauer Inc. Print features several different ads showing some computer-screen action breaking through to the real world. Each print ad will have two versions, one aimed at e-merchants and digital agencies, the other targeting 3-D modelers.
Copyright October 2000, Crain Communications Inc.