Blackboard.com has named two agencies for its advertising account. It named Stein Rogan & Partners, New York, to handle branding, online/offline advertising and offline media planning/buying; and Beyond Interactive, Ann Arbor, Mich., to oversee online media planning and buying, as well as be involved in online strategic planning and creative development. Blackboard.com is a site that enables teachers to create and conduct courses online. Billings were undisclosed.
Copyright July 1999, Crain Communications Inc.