Stein Rogan and Beyond win Blackboard.com business

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Blackboard.com has named two agencies for its advertising account. It named Stein Rogan & Partners, New York, to handle branding, online/offline advertising and offline media planning/buying; and Beyond Interactive, Ann Arbor, Mich., to oversee online media planning and buying, as well as be involved in online strategic planning and creative development. Blackboard.com is a site that enables teachers to create and conduct courses online. Billings were undisclosed.

Copyright July 1999, Crain Communications Inc.

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