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STEPPING OUT FOR CHOICE

Published on .

Keds Corp. launched a $9 million TV campaign with this 15-second spot called "Bridesmaids" from Foote, Cone & Belding, San Francisco, touting its new sneaker line. The commercial features a bride-to-be showing her bridesmaids the horrendous dress she's chosen for them. The new line of Keds, in contrast, offers a wide array of sneaker choices in seven colors. Two other 15-second spots, "Two Minutes" and "Scale," began airing March 29.
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