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Sterling Vision picks Rare Medium to develop site

Published on .

Rare Medium, New York, an interactive agency, will develop a Web site for Sterling Vision, an optical products company. In addition to an undisclosed cash payment, Rare Medium will receive an equity interest in Sterling Vision under the deal. The site will sell lenses and sunglasses and enable Sterling customers to fulfill orders through the site.

Copyright December 1999, Crain Communications Inc.

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