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STEVEN REINEMUND

Published on .

Frito-Lay

Title: President-CEO

Agency Roster: BBDO Worldwide

Budget: $200 million (worldwide)

Power play: Mr. Reinemund engineered a worldwide review. He also is keeping an eye on domestic marketing since he picked-up some duties from Brock Leach, who moved up the corporate ladder. Years on list: One.

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