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Stones rock for Microsoft

Published on .

London tabloid newspaper The Sun says Microsoft Chairman Bill Gates paid $12 million to the Rolling Stones to use their hit song "Start Me Up" in advertising for the new Windows 95 software. Microsoft confirmed that its new advertising will use Rolling Stones music, but declined to give any other details until Friday.

This reportedly is the first time the group has allowed music it has copyrighted to be used in commercials. The newspaper said when Stones singer Mick Jagger was approached by Microsoft, he quoted the high figure, assuming it would be refused. But apparently billionaire Gates felt the song was right for his new product, which will be promoted worldwide beginning next week. Wieden & Kennedy, Portland, Ore., is Microsoft's agency.

Copyright August 1995 Crain Communications Inc.

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