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StorageTek taps DSW

Published on .

Storage Technology Corp., Louisville, Colo., is moving its account to Euro RSCG DSW Partners, Salt Lake City, following a pitch against finalist Donino, White & Partners, Atlanta. Estimated budget is $7 million, but the data storage products marketer is expected to increase spending to as much as $15 million to $20 million. Incumbent was Resource Marketing, San Francisco.

Copyright January 1999, Crain Communications Inc.

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