Storck USA, Chicago, as part of an overall increase in ad spending, will launch a $6 million TV campaign in April for its new Ice Fresh hard candy. The ads, from Pahnke & Partners, Hamburg, feature two Eskimos in the desert unable to decide whether the new combination mint/fruit candy is "fresh" or "delicious." They decide to dub it "Frelicious!" Earlier this year Storck launched new TV for its Riesen brand.
Copyright February 2000, Crain Communications Inc.