Retailers are hauling Benetton to court, charging that the advertising is damaging their sales. One German retailer spearheading the effort has even posted a sign at his store stating: "No Benetton-because we too condemn the scandalous ads with war, disease and death."
The retailers don't want ads that take a brutally unvarnished view of social ills. And in France, neither do some of the victims of those ills. A court there last week ruled that a Benetton ad exploited AIDS sufferers. In the U.S., retailers have been softening their ads with a more conservative approach.
Details on Page 46.