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StoreRunner names DDB to $20 mil account

Published on .

Online shopping portal StoreRunner.com, partly owned by CBS Corp., handed its estimated $10 million to $20 million account to DDB Worldwide, New York, with the bulk of the spending for advertising on CBS properties. Agencies said to have been included in the review included Ogilvy & Mather Worldwide, J. Walter Thompson USA and BBDO Worldwide, all in New York.

Copyright August 1999, Crain Communications Inc.

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