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New Storm creative brewing

Published on .

Pepsi-Cola Co., Purchase, N.Y., plans to launch new TV spots for lemon-lime Storm later this month. ``Take your thirst by Storm'' will be replaced by a ``more subtle'' theme line, a Pepsi-Cola spokesman said. BBDO Worldwide, New York, handles Storm, which was backed by $4.2 million in spot TV in test markets last year, according to Competitive Media Reporting. The marketer will add a tag to the new spots in May to tout a new calorie-free version called Light Storm made with Pepsi One sweetener Ace-K. Storm is sold in 11 test markets.

Copyright April 1999, Crain Communications Inc.

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