Straight Up releases offline/online measurement product

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Straight Up, a company that makes ad management software, Dec. 20 released eTrax, a new product to track offline and online marketing efforts. ETrax can be used to measure responses to ad banners, e-mail, direct marketing and radio ads. It can be customized to fit marketers' needs and managed from Straight Up's Web site.

Copyright December 1999, Crain Communications Inc.

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