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Strategy to step up Hispanic study

Published on .

Strategy Research Corp., Miami, will release its Hispanic Market Study in Miami, New York and Los Angeles on October 3, 5 and 12 respectively. The seventh edition of the "blue book" will include new research on product usage comparisons between Hispanics, African Americans and the general market; brand preference by Hispanics; information on Puerto Rico and the U.S. Brazilian population; and Strategy's "STAR PR" Hispanic celebrity personality ratings.

Copyright July 1995 Crain Communications Inc.

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