×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Streams relaunches Lilypad product

Published on .

Streams Online Media Development, Chicago, next week relaunches Lilypad, a tool developed for Internet marketers to measure response to online media buys and promotional efforts. The company first released Lilypad in 1995, but has since upgraded the software and tailored the product more specifically for the marketing community. The tool is available for free download and 60-day trial at Lilypad's site. Streams has handled online projects for Citibank, Ameritech Corp., Subway Sandwiches & Salads and NetMarketing, a sister publication of Advertising Age.

Copyright February 1997, Crain Communications Inc.

In this article:
Most Popular