Streams Online Media Development
, Chicago, next week relaunches Lilypad, a tool developed for Internet marketers to measure response to online media buys and promotional efforts. The company first released Lilypad in 1995, but has since upgraded the software and tailored the product more specifically for the marketing community. The tool is available for free download and 60-day trial at Lilypad's site
. Streams has handled online projects for Citibank, Ameritech Corp., Subway Sandwiches & Salads and NetMarketing
, a sister publication of Advertising Age
Copyright February 1997, Crain Communications Inc.