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StreamSearch goes extreme

Published on .

As part of its own effort to reach Gen Y and Gen X Web users, RealNetworks signed on as a charter sponsor of the X-Stream sports channel operated by StreamSearch.com, which covers extreme sports through streaming video, audio, news, music and e-commerce. The XSC sponsorship model links the advertiser with the content throughout the user's online experience.

Copyright October 2000, Crain Communications Inc.

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