After nearly two weeks of almost non-stop negotiations, talks broke down between striking commercial actors and advertisers in an effort to end a nearly 5-month-old strike. Advertisers said the unions rejected a 90-day cooling off period proposed by federal mediators, who set up the meeting. Though there was no agreement, there was some movement on key issues. The unions, for instance, agreed to a flat-fee formula for commercials running on cable, and advertisers relented that some commercial work for broadcast TV could use the pay-per-play financial model. There are no talks scheduled, but advertisers anticipate federal mediators will try again to set up talks in about a month.
Copyright September 2000, Crain Communications Inc.