Talks intensified between the unions of striking commercial actors and representatives of advertisers on Sept. 19, as smaller groups of each side's negotiating teams met for longer sessions versus the previous day's meeting. For talks on Sept. 18 and 19, both union and advertiser groups brought in about two dozen members each for negotiations. Overall, this was the sixth day in the latest round of talks in an effort to resolve the nearly five month-long strike. Separately, the Screen Actors Guild and the American Federation of Television and Radio Artists announced plans to begin a boycott of Procter & Gamble Co. products if the negotiations now taking place break down. A SAG spokesman said P&G was targeted because it was the second largest TV buyer, and that ``there's more opportunity for consumer participation'' than in boycotting other big TV advertisers. The unions had previously launched major strike demonstrations at P&G commercial shoots, as well as at other big TV advertisers including General Motors Corp. and AT&T Corp.
Copyright September 2000, Crain Communications Inc.