As speculation mounted that a settlement could be reached as soon as the week of Oct. 16 in the commercial actors strike, the Screen Actors Guild and American Federation of Television & Radio Artists tried to turn up the heat at the Association of National Advertisers conference in Laguna Niguel, Calif. The unions set up picket lines for all three days of the conference and hired a plane to fly a banner over the meeting site. On Saturday, the banner read: "ANA=Corporate Greed." On Sunday: "Boycott Crest, Tide & Ivory--Who's Next?" Talks between the unions and the Joint Policy Committee of the ANA and American Association of Advertising Agencies are set to resume Thursday. Key remaining issues include differences over the amount of an increase in cable TV residuals and industry resistance to the unions' demands to extend their jurisdiction to commercials used on the Internet and establish an industry-funded third party to ensure actors are paid accurately, said JPC negotiator Ira Shepard. Also at the ANA, Enron, a Houston-based company trading energy and broadband services online, revealed it is getting into the media trading business. Edward Ondarza, VP of Enron Media Services, said the company plans initially to become a buyer and reseller of spot TV and radio time, providing futures contracts to allow advertisers to manage their media cost and supply risks in a fashion similar to the way companies manage electric power, natural gas or broadband supplies now.
Copyright October 2000, Crain Communications Inc.