Striking commercial actors put heat on advertisers on May 2 as protesters rallied at a location shoot for AT&T Corp. in San Francisco. In addition, Tiger Woods, because of his union membership, called off a Nike shoot scheduled for May 2. The Screen Actors Guild and the American Federation of Television & Radio Artists kicked off their strike May 1, with actors picketing in front of Los Angeles offices of agencies Grey Advertising, McCann-Erickson Worldwide and J. Walter Thompson USA. Although a SAG spokesman predicted the strike will go on for some time, he was optimistic. He said SAG has gotten so many requests from advertisers to fax them the union's interim agreement, calling for a 12% across-the-board salary increase before actors would go back to work, that it had to add more fax machines. A couple dozen advertisers have already signed on to the offer, the spokesman said.
Copyright May 2000, Crain Communications Inc.