Stroh Brewery Co. is preparing to sharply cut ad spending in 1998 after doubling it in 1997 over the previous year. The brewer plans to continue its national effort behind Old Milwaukee, but other brands are expected to see major reductions. During the first nine months of '97, ad spending was $14 million, according to Competitive Media Reporting. The brewer had no comment.
Copyright February 1998, Crain Communications Inc.