Strong Capital Management is looking at six agencies to create a $5 million to $10 million branding campaign for its mutual funds. Contenders include: Carmichael Lynch
, Minneapolis; EPB Communications, New York; Goodby
, Silverstein & Partners and TBWA/Chiat/Day
, both San Francisco; and Leap Partnership and Publicis & Hal Riney, both Chicago. A decision on an agency is expected by yearend.
Copyright October 1999, Crain Communications Inc.