Student Advantage, a membership and media company focused exclusively on the student market, announced that it has signed a two-year marketing and distribution agreement with privately held edu.com Inc.
, a pure e-commerce solution for college students. In addition, Student Advantage made an equity investment in edu.com of approximately $4.5 million. Raymond Sozzi, CEO of Student Advantage, was elected to edu.com's board. This relationship aims to create a powerful commerce, content and community resource for college students, and positions each company to capture an increased share of the $120 billion students spend annually.
Copyright November 1999, Crain Communications Inc.