Student Advantage, forge marketing and distribution agreement

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Student Advantage, a membership and media company focused exclusively on the student market, announced that it has signed a two-year marketing and distribution agreement with privately held Inc., a pure e-commerce solution for college students. In addition, Student Advantage made an equity investment in of approximately $4.5 million. Raymond Sozzi, CEO of Student Advantage, was elected to's board. This relationship aims to create a powerful commerce, content and community resource for college students, and positions each company to capture an increased share of the $120 billion students spend annually.

Copyright November 1999, Crain Communications Inc.

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