Studio Archetype redesigns iQVC

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Studio Archetype, the San Francisco design firm founded by noted designer Clement Mok, will formally unveil a redesign for iQVC (www.qvc.com) on Friday. New features on the home-shopping site include personalized profiling systems for shoppers, to help them find products based on their preferences, and an improved navigation system.

Customers can also ask to added to a customer mailing to be notified about iQVC products and events.

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