New studio Destination Films casts for shop on $40 mil acc’t

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Destination Films, Los Angeles, a new producer and distributor of theatrical films, is looking at six agencies to handle its media account, which could be worth $40 million in the studio's first year. Competing are Carat ICG, Los Angeles; Media Edge, New York; Ogilvy & Mather, Los Angeles; Palisades Media, Santa Monica, Calif.; Rubin Postaer & Associates, Santa Monica; and Starcom Worldwide, Chicago.

Copyright June 1999, Crain Communications Inc.

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