A Greenfield Online study of 2,000 online consumers who hadd shopped for a used or new car in the last 12 months found 68% used the Internet in the shopping process. Nearly 60% of those surveyed purchased or leased a car during that period. However, the Internet is still mainly a research vehicle, with only 1% of the 1,300 who car-shopped online purchasing a vehicle online. Some 17% visited a site with the intent to purchase a car, and 88% tapped the Web to research and price new cars or car leases. Online car shoppers were most interested in sport-utility vehicles, trucks/vans and passenger cars.
Copyright April 2000, Crain Communications Inc.