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Published on .

(June 11, 2001) -- A major increase in anti-smoking advertising may be necessary to counter the glamorizing effects of pro-smoking ads, according to a new study. Released by the Annenberg Public Policy Center of the University of Pennsylvania, the study suggests that children are aware that cigarettes can cause death but don't understand other risks connected to tobacco use. One key finding is that children don't appreciate how difficult it is to quit smoking. In fact, anti-smoking messages may actually reinforce their perception that it is easy to later quit smoking, the study found.Reacting today, the Campaign for Tobacco Free Kids said the study demonstrates the need to give the Food and Drug Administration authority over tobacco so that it can restrict advertising. The report is at . -- Ira Teinowitz

Copyright June 2001, Crain Communications Inc.

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