Survey findings released March 1 reveal an overwhelming majority of consumers shopping online for cars prefer dealers' first contact to be via e-mail. Friedman-Swift Associates, Cincinnati, and Cobalt Group, Seattle, surveyed 934 people; 77% said they intended to buy a vehicle in the next year. The study also found 82% of respondents want dealers to respond to their online requests within a day or less. Only about 55% of dealers respond that fast and 19% don't respond at all to online shoppers' inquiries.
Copyright March 2000, Crain Communications Inc.