Study: E-mail, research still top consumer Web activities

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A majority of online consumers is using the Internet primarily for e-mail and researching information rather than looking to the Web for their entertainment needs, according to the 2000 PricewaterhouseCoopers Consumer Technology Survey, a five-country survey of 2,500 online consumers. While 51% of Americans say they use the Internet for entertainment, such as playing games or streaming music, only 42% of consumers in Australia do so. Europeans, in general, are more likely to use the Net at home for online banking and investing than are Americans and Australians (37% vs. 28%). More Europeans, particularly Germans and Britons (42% each), are using the Internet to shop from home this year. This figure is now comparable to the U.S. The fourth annual study surveys consumers in the U.S., U.K., France, Germany and Australia. Approximately 500 adults in each country were contacted in late summer.

Copyright November 2000, Crain Communications Inc.

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