Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Study: Females narrowing the Web gender gap

Published on .

The gender gap between men and females on the Web has narrowed to 8% from 21% in less than two years according to a study by the Strategis Group.

The study said that while only 16% of U.S. adult females were regular Web users in mid-1997, compared to 37% of males, by the end of 1998, female usage has grown to 38%, while male usage rose 46%.

While the gap is shrinking between men and women, the study found that the sexes still tap the Web for different things. For instance, females purchase clothing online at a 4-to-1 ratio compared to males; men buy software at a 3-to-1 ratio compared to females.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: