A study released April 3 by Internet consultancy Digital Ideas found that while 92% of online consumers were concerned about privacy on the Web, concerns about financial security outweighed those about having their personal data collected by marketers. The study, which surveyed 1,000 adults, found that 93% were concerned about disclosing their bank account number on the Internet. Another 76% said they worried about revealing their credit card numbers online. Disclosing personal information worried far few people. Some 54% were worried about disclosing a home phone number over the Web. Other areas rated were family information (48%), home address (44%), personal health information (42%), income (37%), political party affiliation (20%), religion (20%), race or ethnicity (16%) and age (14%).
Copyright April 2000, Crain Communications Inc.