Study: Holiday sales, satisfaction up

Published on .

BizRate.com, a research company that monitors online customer satisfaction, reports holiday sales on the Web reached nearly $2 billion, with the average purchase just over $100. The overall satisfaction level with the online shopping experience, based on responses from 33,000 online shoppers, was ``quite satisfied.'' However, the survey found the most criticism leveled at delivery time, with the most visible decrease in satisfaction with delivery rates between Dec. 8-22.

Copyright January 1999, Crain Communications Inc.

In this article:
Most Popular