STUDY SAYS ONLINE AD SPENDING WILL REACH $15 BILLION

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(Aug. 8, 2001) -- Analysis and measurement firm Jupiter Media Metrix, New York, issued new findings that claim while online ad spending in the U.S. will increase only 5% in 2001, it will grow at a compound rate of 22% over the next five years, for a total of more than $15 billion by 2006.

Additional research showed that spending on digital marketing plans such as coupons, promotions and e-mail will surpass that of advertising and reach more than $19 billion during the same period.

Jupiter advises that publishers diversify advertising opportunities for their clients. -- Adrienne Mand

Copyright August 2001, Crain Communications Inc.

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