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Study: Rich media boosts performance of ads

Published on .

On March 22, Wired Digital, in conjunction with researcher Millward Brown Interactive, releases results of a study showing that rich media used in online ads significantly boosts campaign performance. The study, which tracked online ad performance for Intel Corp., Novell and barnesandnoble.com, found rich media increased brand perception (Novell, for example, saw a 32% increase) and click-through rates (340% increase on average).

Copyright March 1999, Crain Communications Inc.

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