Study: Seniors surf the Web

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Most seniors online are comfortable with making purchases over the Internet and have the household incomes to be significant players in e-commerce arena, according to a new Greenfield Online consumer research study called Surfing Seniors. Fully 92% have window-shopped online and 78% have made a purchase. This is significantly higher than the online shopping and buying by the total Internet population, according to the company.

Copyright August 1999, Crain Communications Inc.

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