×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New study shows e-commerce revenue outranks advertising

Published on .

A study from research company ActivMedia released June 19 found that, of the $21.8 billion in Internet revenue generated in 1997, 98% came from the sale of products and services online, rather than from advertising, which accounted for only 2% of total Internet revenue.

``Real Numbers Behind 'Net Profits 1998'' is the fifth wave of ActivMedia's global study conducted among more than 2,000 Web site executives responsible for e-commerce. An executive summary is available at www.activmedia.com/exec.html.

Copyright June 1998, Crain Communications Inc.

In this article:
Most Popular