The study found that a large majority of consumers, at least in Bangkok, are concerned and are trying to manage their spending more carefully until they see what the future holds. Wertime says people are delaying major purchases, such as houses and cars. "But they are not flocking away from the packaged goods brands they normally use, at least not yet. Most say, however, they are paying a little more attention to discount offers."
Thailand experienced double-digit growth in the late-1980s and early-1990s. The economy started to slip two years ago. Growth this year is expected to be around 5%.
Copyright June 1997, Crain Communications Inc.