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Study says tobacco ads affect kids more

Published on .

Tobacco advertising has a much greater effect on youth brand choice than on adults, a study in the Journal of Marketing charges. In a Washington press conference Wednesday organized by tobacco critics, study author Richard Pollay, a professor of marketing at the University of British Columbia, said his study showed sensitivity to tobacco advertising is three times larger among teen-agers than adults. Mr. Pollay said he didn't study whether advertising affected whether underage youths smoke, only their brand choice. The Tobacco Institute criticized the study, contending some of the statistics on youth that the study relied on clearly show that children get cigarettes from other children.

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