×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Study: Web ready for impulse shoppers

Published on .

Users are ready to make impulse purchases online, according to a study released July 30 by Web incentive company FreeRide Media, New York. In a survey of 1,001 adults, FreeRide found 45% of all Internet users are willing to make impulse purchases online for the same items they'd buy offline. FreeRide also found that, of consumers who interacted with an online ad, 25% did so because they trusted a brand, 14% were lured into receiving "free stuff" and 10% checked out an ad because they were interested in browsing.

Copyright July 1998, Crain Communications Inc.

In this article:
Most Popular