Study: Web ready for impulse shoppers

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Users are ready to make impulse purchases online, according to a study released July 30 by Web incentive company FreeRide Media, New York. In a survey of 1,001 adults, FreeRide found 45% of all Internet users are willing to make impulse purchases online for the same items they'd buy offline. FreeRide also found that, of consumers who interacted with an online ad, 25% did so because they trusted a brand, 14% were lured into receiving "free stuff" and 10% checked out an ad because they were interested in browsing.

Copyright July 1998, Crain Communications Inc.

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