Online surfers are rapidly becoming Internet shoppers, but a study from consultancy Boston Consulting Group shows purchase failures, security fears and service frustrations are rampant. More than half (57%) of Internet users have shopped for products, while 51% have purchase goods and services online. The typical online purchaser completed 10 transactions and spent $460 online over the last 12 months. Yet 28% of all attempted online purchases failed, and four out of five consumers who have purchased online experienced at least one failed purchase attempt over the same period.
Copyright March 2000, Crain Communications Inc.