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Study: Web users watch more prime time TV than non-users

Published on .


In what's sure to be a controversial finding, a new study by BJK&E Media has concluded that there is no evidence "that traditional media consumption rates have been significantly impacted by Internet use."

Users of online services and the Internet may watch less TV in total than non-users, but it's likely they viewed less TV even before they became cyber-friendly, reported the study, titled "Internet Users & Their Use of Traditional Media."

For more on this story, see the full article in INTERACTIVE

Copyright August 1997, Crain Communications Inc.

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