Little Caesars Pizza, Detroit, is re-launching its Stuffed Crust Pizza Jan. 1 with what the company calls a star-studded TV spot from Cliff Freeman
& Partners, New York. The chain introduced the first stuffed crust pie in October, following Pizza Hut's success with a similar product. Little Caesars tomorrow announces details about the new pie and the advertising, which will feature celebrities from TV sitcoms.
Meanwhile, Taco Bell Corp., Irvine, Calif., launches Ultimate Bacon Pizza Jan. 1 with a 30-second spot starring several NFL stars and ESPN announcer Chris Berman. The pizza is the latest in a line of bacon products targeting the chain's core customers, males 18 to 34. Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif., produced the spot.