Style365.com launches $15 million campaign

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Style365.com, an online style site, launched a $15 million marketing campaign featuring Bruce Weber images. This is the first time Mr. Weber has collaborated with an Internet company. The offline campaign is handled by Shahid & Co. Advertising & Design, New York; the online campaign has been developed by DDB Digital, the interactive of DDB, New York. Ads will run in 19 publications, including Vogue, Vanity Fair, InStyle, Martha Stewart Living, Harper's Bazaar, W, Architectural Digest and Talk.

Copyright March 2000, Crain Communications Inc.

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