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Drops Plans to Change Controversial TV Spot

By Published on .

DETROIT (AdAge.com) -- Subaru of America will not redo a controversial rabbit commercial as it previously announced but, instead, will kill the TV spot that has mobilized animal rights groups.

A spokesman for the automaker today told AdAge.com that the ad for the company's Forester SUV will not be reshot or reedited, and that Subaru was sending out e-mails and letters to inform all those who were in contact with the company over the issue.

Members of pro-rabbit activist groups complained to Subaru after the spot broke June 3 that a domestic bunny was being released into the wild -- an act that would mean certain death for the animal.

Subaru had countered that the animal was a wild breed of rabbit.

The ad was created by Interpublic Group of Cos.' Temerlin McClain, Dallas.

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