Subaru Sales and Marketing Exec Fred Adcock to Rejoin Nissan

Automaker's U.S. Management Said to Be Under Pressure

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DETROIT ( -- Fred Adcock, exec VP-sales, marketing, planning, service and public relations and one of the top Americans at Subaru of America, resigned this week. He will re-join Nissan North America as Atlantic regional chief on June 1, a Nissan spokesman said.
Fred Adcock
Fred Adcock

Mr. Adcock did not return calls for comment. Subaru said his responsibilities will be absorbed by Thomas J. Doll, exec VP-chief financial officer, and Hidetoshi Kobayashi, exec VP.

Also worked at Ford
The North Carolina native joined Subaru in 1988 as regional sales operations manager in the Atlantic region after stints in retail and wholesale at Ford Motor Co. and Nissan. A Nissan spokesman said he worked for automaker in the 1980s in field sales in the Atlantic region.

Mr. Adcock and Subaru's other American brass have been under pressure to meet aggressive sales goals set by Japanese parent Fuji Heavy Industries, according to executives close to the carmaker.

Sales goals
According to Automotive News, the company set a goal in June 2001 of 285,000 U.S. sales for the fiscal year that ended March 31, 2006, but that was later reset to 250,000. While the automaker has posted three straight years of record U.S. vehicle sales, it still hasn't reached its latest goal. Subaru said it sold 196,002 units in the U.S. in 2005 and 45,067 vehicles in the first quarter this year, a 2% boost from the year-ago period.

Subaru, a niche marketer with a lean staff, moved Bill Cyphers from VP-sales to the newly created job of VP-independent distributor relations in early April. Mr. Cyphers' successor is Tim Colbeck, promoted from general manager of the Penn-Jersey region to VP-sales, Subaru announced internally last week.

Subaru, which spent about $150 million in measured media last year, works with Omnicom Group's DDB Worldwide, New York.
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